| For a moment put Marlboro, Winston or any top | | | | reintroduced, Marlboro was a complete new |
| selling cigarettes in the back burner and think why | | | | package and came riding on the new found and |
| is any photo copying machine in the world known | | | | much romanticized popularity of the cowboy. |
| and called as Xerox as if Xerox is the machine's | | | | It is also pertinent to know why a cowboy is a |
| generic name? Fine, why only Marlboro does | | | | hero, especially, in America and the rest of the |
| always strike to both smokers and non smokers | | | | Americanized world. Cowboy is the first hero and |
| at the mention of cigarettes? Simple, and there | | | | the much romanticized symbol of Americanism. |
| can be only one answer to this set of questions. | | | | They are always perceived and looked down |
| Marlboro is the best selling cigarette of this world | | | | upon as the pioneers of enterprising nature and |
| and it is so ever since. If you aren't in agreement | | | | fearlessness which are major reasons for what |
| with me, spare a moment and search for the | | | | America is today. They are the ultimate men |
| simple keyword 'cheap cigarettes' in | | | | made from tougher material. Think tanks at Philip |
| 'video.google.com' for instance and I am sure you | | | | Morris had the challenge of carefully grooming this |
| will see images of cheap Marlboro cigarettes | | | | symbolic nationalism further and weave their |
| prominently displayed. I would like to think that | | | | cigarettes into it. |
| this is a kind of unsolicited acknowledgement for | | | | Switch over to Marlboro advertisements and TV |
| the brand, perhaps unintentional also, by a world | | | | commercials now. They focus on more on the |
| renowned open knowledge source project. | | | | virility, masculinity, the brevity with which they |
| Now for the million dollar question, why is Marlboro | | | | capture horses, glorification of their friendship etc |
| cigarette the most popular brand in the world? | | | | with one hidden message that everyone should |
| We need to get into to some historical mood and | | | | emulate them. Cowboys are strong guys and you |
| from there move on to a modern, live wire | | | | will want to make a connection between this and |
| marketer's shoes in order to understand this. | | | | hardness of the cigarettes. |
| Tobacco has always enthralled humans and | | | | And then there is this worldwide magic created |
| prehistoric human remains vindicate this fact by | | | | by Hollywood, which, during the formative years |
| exhibiting traces of nicotine. Obviously the tobacco | | | | of Marlboro from being cheap, has produced |
| of that era can be assumed to be raw and | | | | some of the history's biggest block busters like |
| harder than any cigarette today inclusive of cheap | | | | 'Magnificent Seven', 'Mc Cana's Gold' have |
| cigarettes. What perhaps started as chance | | | | immortalized the cowboy. Smoking was |
| ingestion or a part of some sacred activity has | | | | instantaneously equated with heroics which is |
| given in to sort of smoking by 15th century when | | | | evident from the 5000% jump in sales figures. |
| Columbus rediscovered tobacco in 1492. Tobacco | | | | If this is a brief account of Marlboro's success |
| ruled, in patches, as 'country money' for | | | | story, modern marketing blitzkrieg, exchangeable |
| sometime before taking the form of cigarettes. | | | | Marlboro miles or motorsport sponsorship etc, is |
| Marlboro cigarettes were aptly projected and billed | | | | efficiently sustaining the position for the brand. |
| as women's cigarettes around 1924 but had to | | | | Cheap Marlboro cigarettes is another avenue open |
| make over its image in totality after the debacle | | | | to glide over for the brand. |
| during the World War II. When they are | | | | |