| Everyone has something they want the world to | | | | be or not be as a result ofyour booklet? How will |
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| do that. More than 500,000 copies in three | | | | 8. Who besides the reader can benefit from this |
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| by looking at any promotional literature you | | | | treat that in your content? |
| havecreated, audio or video tapes you have | | | | 10. What surprised you most when you learned |
| produced, press releases or articlesabout or by | | | | about your topic? Is thatuseful to pass along to |
| you, your product catalog and even your business | | | | your readers in some way? |
| card. | | | | 11. What resources are needed to implement any |
| 1. What is the single most important subject from | | | | of your suggestions? Whatare the easiest ways |
| your experience orknowledge that you want the | | | | to accomplish what you are recommending to |
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| which one is most compelling to you right now? | | | | 12. What do people need to know about you? |
| 2. How would you narrow that subject down into | | | | What gives you the credential towrite about this |
| segments? Do those segmentscreate additional | | | | topic? |
| booklets to develop a series? | | | | 13. What other products and/or services do you |
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| for you? Do you want toaltruistically spread the | | | | products and services of your own or of |
| word about something? Will a booklet be | | | | someoneelse's? |
| amarketing tool for your business? Can it be a | | | | 14. How would short anecdotes be useful in |
| profit center for you? Wouldyou like it to be a | | | | supporting your materials? Wouldthey get in the |
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| 4. What are you often surprised by that people | | | | 15. Do your tips need visual support with graphics |
| do not know about yoursubject area? Is there | | | | to allow them to be morefully understood? Is clip |
| something that seems so 'common sense' to you, | | | | art adequate or do you need original art? |
| whilebeing highly helpful or enlightening to others? | | | | Paulette Ensign is the founder and CEO of Tips |
| 5. What is the single most outstanding thing you | | | | Products International. Hercompany's products and |
| want people to know? Is isa new skill, | | | | services match your needs and budget with |
| perspective, attitude, expanding general | | | | amanual/video/booklet package and on-phone |
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| 6. Does your information need to be presented | | | | services for those who are interested inpartnering |
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| entry stand on its own or does it need whatever | | | | 'Everyone has something they want the world to |
| camebefore it to cause it to make sense to the | | | | know about. An informationaltips booklet can be a |
| reader? | | | | great way to do that. |
| 7. What do you want people to do and not to do, | | | | |