| | | | | will exit the market by various means, while |
| In 2004, China's economy has maintained | | | | leading more companies will show the strong |
| rapid growth momentum, domestic consumption | | | | situation. |
| have been strong, the demand for home | | | | 1.2 competition will become a mainstream |
| appliances residents showed stable and see the | | | | technology |
| busy trend. Overall, the majority of home | | | | Profit fell as the product market competition, and |
| appliances sales volume soared, inventory | | | | the enhancement of people's spending |
| reduction, higher levels of production and | | | | power, the domestic appliance industry, funds |
| marketing convergence, the momentum of | | | | invested in scientific research on increasing year |
| development better than expected. Household | | | | by year, high technology, high value-added |
| appliance market in 2005 will continue the | | | | product market has grown rapidly, and new |
| development momentum of the previous year, | | | | multi-functional, energy-efficient, healthy products |
| showing good prospects for development. | | | | but also by consumers. So who master the key |
| 1 2005 China's home appliance market will | | | | technology or who have a new breakthrough in |
| show the following features | | | | technology, there are characteristics, there are |
| 1.1 concentration of domestic brands will further | | | | differences, who can take initiative. |
| strengthen | | | | 1.3 will further expand the export market |
| Relatively mature markets of developed | | | | As low-end domestic appliances market is nearing |
| countries, the Chinese home appliance industry, | | | | saturation, accelerated replacement of products, a |
| the brand concentration is not enough. With the | | | | huge inventory and production capacity can not |
| decline in domestic demand and foreign brands | | | | release the pressure, domestic appliance company |
| comeback, part of the national brand will not be in | | | | will increase efforts to expand overseas markets, |
| confrontation, but hidden years of operation and | | | | in addition to the depth of development in Europe |
| management of the outbreak, Chen illness will | | | | , United States, Japan and other traditional |
| result, so a new round of mergers, restructuring, | | | | markets, will vigorously develop new potential |
| mergers and acquisitions market structure will lead | | | | markets, Russia, the Middle East, Africa will be the |
| to re- be adjusted. | | | | key to open up the object, at the same time, |
| Our current form of a Pearl River Delta, Yangtze | | | | setting up assembly plants overseas in order to |
| River Delta and the Bohai Economic Circle 3 | | | | release the domestic production capacity is an |
| appliance manufacturing cluster, the three industrial | | | | important measure. |
| clusters gathered a large number of | | | | Trend of the future is the industry's |
| manufacturing and processing enterprises and | | | | dependence on overseas markets more, and the |
| supporting business components, forming a strong | | | | functioning of the global economy more closely. |
| industry cluster advantage. In particular the Pearl | | | | The last two years of steel, copper and other |
| River Delta air conditioners, electric cookers, | | | | raw material prices, appreciation of the euro and |
| microwave ovens, electric fan, western kitchen | | | | so on economic issues is not only limited to its |
| appliances; the Yangtze River Delta's air | | | | influence within the Chinese mainland, but the |
| conditioner, | | | | whole world. Chinese home appliance industry, this |
| Drinking | | | | will be wider, the angle of the face of higher |
| , Electric heating, | | | | market environment, management behavior, |
| Washing machine | | | | style, management philosophy and development |
| , Iron, vacuum cleaner all over the world play an | | | | strategy will be more responsive to the |
| important role, with strong manufacturing | | | | requirements of global competition. |
| capabilities and cost advantages. Cluster in turn, | | | | Return to professional management |
| promotes the formation of a large number of | | | | 1.4 |
| orders and domestic and foreign investment, the | | | | Domestic appliance industry will reflect the error |
| objective of this cluster has also been | | | | of full diversification, timely adjustment and |
| strengthened on the edge, producing clusters of | | | | contraction of the industrial structure, focus on |
| these strengths in 2005 will become more | | | | the development potential of enterprises have a |
| apparent. Appliance industry restructuring will | | | | dominant position or a huge industrial chain, |
| continue the trend of polarization of the situation | | | | eliminate, or can not bring benefits to the |
| there, have to adapt to market competition, firms | | | | enterprise market share is low product. |