| There has been a general trend in the past three | | | | create a multi media one-of-a-kind work of art. |
| or four years for successful artists and | | | | - Photographers and photo editors have |
| professional photographers to offer their original | | | | developed techniques to alter digital photos to |
| art work reproduced as print on canvas images | | | | create images in various easily-recognizable artistic |
| rather than on photo paper. This would have once | | | | styles (such as Pop Art, graphic, oil painting, |
| been unheard of as the quality of print on canvas | | | | Lichtenstein, or Avatar) which have become very |
| was poor, and poor quality copies denigrated the | | | | popular commercially. |
| fine artist's good name. | | | | - The cost of ink jet printing on canvas has come |
| Now, fine quality reproductions created using | | | | down as new technologies have been introduced. |
| giclee printing techniques can greatly increase an | | | | - Internet communications coupled with instant |
| artist or professional photographer's market base | | | | digital image transfer has lowered the costs of |
| by offering print on canvas reproductions at | | | | creating photo printing, often outsourcing the |
| significantly lower prices than charged for an | | | | handwork to the Far East. |
| original. | | | | - Lower costs for framed and unframed photos |
| There are several reasons why the print on | | | | printed on canvas bring the final product squarely |
| canvas format has recently become so popular: | | | | into the price range of gifts for birthdays, |
| - It is not necessary to protect the print on | | | | graduations, weddings, and special events. |
| canvas with matting, glass or a frame. | | | | Artists and photographers don't even have to |
| - Inks, museum quality canvas, and protective | | | | invest in costly ink jet printing equipment and inks |
| coatings have made possible reproductions that | | | | or rent production space to create reproductions |
| can last for generations. | | | | themselves since there are many online art |
| - Technical advances in printing inks and equipment | | | | galleries offering full services at reasonable prices, |
| make possible print on canvas quality that is very | | | | especially in quantities. |
| close in color tone and shading to the original art | | | | Giclee printing on canvas has made possible high |
| work. | | | | quality reproductions of the paintings of master |
| - A large variety of enlargement sizes and shapes | | | | artists. When art auction houses such as |
| for giclee printing are now available. | | | | Soethby's and Christie's report the sale at auction |
| - Interior decorators have promoted photo and | | | | of original modern masterpieces such as the 1987 |
| fine art print on canvas artwork to create | | | | sale of Vincent Van Gogh's Vase with Fifteen |
| startling and innovative design effects. | | | | Sunflowers for $39.7 million ($76.6 million in 2010 |
| - Various canvas textures can be used to create | | | | dollars), it is ironic to note that anyone can order |
| reproductions that mimic the brush strokes of | | | | on line a giclee print on canvas replica for under a |
| original artworks. | | | | hundred dollars that would closely match in size, |
| - Graphic artists have embraced print on canvas | | | | color, and brush stroke texture the original |
| techniques, even adding paint to the final print to | | | | painting. |