| It is interesting to study the practice of cooking | | | | Newlands, Cape Town in 1967. A Spur burger |
| ribs in the context of different nations and their | | | | cost 40 cents ( South African currency ) in those |
| customs. | | | | days! Today, 40 years later, it costs about 100 x |
| In South Africa, the term "cooking ribs" is almost | | | | more, going at around R40.00 ! |
| never used. The South African use a term called | | | | From these early beginnings, Spur has grown into |
| "braai", which is the American equivalent of | | | | an internationally recognised brand comprising 200 |
| "barbeque". In South Africa, the most traditional | | | | South African and 24 international outlets. In the |
| way of cooking ribs is to braai ( or barbeque ) | | | | last financial year ending June 2005, annual |
| them. South Africans are especially fond of what | | | | turnover increased by 11 per cent up to R200.6 |
| is called "Spare Ribs", being a smoked pork rib | | | | million. In the past year 11 new Spur outlets were |
| which is grilled, barbequed, or braai'd over an open | | | | opened, while 19 revamps were completed and |
| flame. Of course, basting sauces and all the rest | | | | four stores were strategically relocated - quite an |
| go without saying. | | | | accomplishment for people in the business of |
| Spare ribs are to be found in most steak houses | | | | cooking ribs. |
| in South Africa, one of the most well known being | | | | Even more interestingly, most South Africans |
| Spur Steak Ranches all around the country. In | | | | have the idea that Spur is an American franchise, |
| fact, Spur made name for themselves with their | | | | since the whole look and feel is in line with the |
| famous Spare Ribs and secret spur basting sauce. | | | | historical American image of Ranches, the wide |
| Spur Steak Ranches has played an integral part in | | | | open plains , and the wild west of yesteryear with |
| South African family life for over 37 years. Spur | | | | Cowboys and Indians - in the minds of South |
| founder and executive chairman Allen Ambor first | | | | Africans anyway. |
| established the company's reputation for tasty, | | | | Coming soon : Instead of cooking ribs, try braaing |
| nutritious, value for money meals when he | | | | ribs the South African way. |
| invested R4 000 to open the Golden Spur in | | | | |