Denim Industry Analysis and Industry Chain Development

    Overcapacity and escalating costs,problem the stability of product quality denim.
increased competition and other factors, combinedSHENG Wen said denim products with particularity,
with the global financial crisis is shrouded, theknown as the hardest material in the product. Ten
delegates and some predicted 10 degrees Celsius,years ago, there are only blue denim, black and
and some predicted 18 degrees Celsius, in short, ittwo colors, but now denim chromatic types of
was generally that the denim industry, thevery large customers will often provide multiple
development is not yet too hot, from the springcolor samples to require full compliance with the
there are still some gaps.sample dyeing factory requirements, Moribumi
    China's denim production accounts for 60%China believes that the current the gap between
of global production, but the needs of Europeanproducts and foreign products is not poor quality,
and American markets by the financial crisis hasbut mainly the quality of instability, so the quality
been declining, denim development of enterprisesof stability of the denim is very important.
affected. According to statistics, industry-widePlay to the advantages
capacity utilization rate of only about 70% ~Technical, technological and market is a developing
80%. The face of low-temperature state ofchain, enterprises can not succeed in the industry
development of the industry, the mode ofchain, a link to do individual champion, needed to
development of the industry to become a hotsolve the relationship between these three. Denim
annual meeting, in which the cooperation ofcan not develop without the cooperation of
industry chain denim became the core of theindustry chain technology, process innovation,
discussion.Donghua University Professor Cheng Longdi that
Upstream and downstream business is boasting ""define the denim industry development, first of all
    How to achieve smooth cooperationto make it clear that we have to face the
between the industrial chain, allowed to extend formarket. China's market is very large, and the
a longer time? First of all need to be clearly onneeds of a diverse nature of the product for a
the relationship between the upstream andlarge number of groups of different services,
downstream industry chain.which put forward higher requirements for textile
    Rainbow is the world's leading supplier ofproducts.
stretch denim yarn, with the cooperation of denim    In his view, to provide a differentiated
companies very closely. They suggested that toproduct to rely on technology to support the
do denim, denim is not only concerned abouttechnology, equipment and technology is the key
themselves, but also concerned about thepoint. Big denim industry, the bottleneck is the
cowboy clothing fashion trends, with thefoundation principles of cognitive weakness,
cooperation of a new type of fiber manufacturersexcessive pursuit of market signals, too little
will be transmitted to the downstream value ofattention to technical issues, which he considered
the customer's location.very much worth thinking about.
In addition to the dialogue session to participate in    In today's economic behavior in
annual meeting as the representative of the yarnco-operation between the industry chain has
with their suppliers, as well as Lenzing, Dow andbecome the most important forms of
other fiber providers, and Lan Yan, Zhi-cheng andcooperation, how to let him extend a little longer,
other denim manufacturers, and even the Unitedand more perform better effect? In China, the
States cotton trader Louis Dreyfus Theadvantages of industrial clusters gradually revealed.
representatives also participated in the discussions,In the industry cluster within the corporate division
a leader in their respective fields of theseof labor is very small, each link has a dedicated
gathering in the 2009 annual meeting of thefacility to carry out, so you can quickly and
national denim industry, showing that they areefficiently to achieve a seamless chain link. Hong
denim chain continued cooperation can bringTianzhu, that, in addition to industrial clusters,
benefit-sharing to hold a high degree ofdenim companies can in a wider scope through
recognition.the global industrial chain co-operation. In the
    To each of the sessions could not be moreUnited States and Europe, the new fiber
precisedevelopment and basic research carried out some
    How co-operation between the upstreammore, you can consider them to form a strategic
and downstream in order to create more value?partnership.
    From cotton cultivation to the cultivation of    Extend the industrial chain, and some are
brand jeans, denim fabric industry, the industrialdenim manufacturers believe that every endpoint
chain is very long, some companies chose theof an industry chain has to be market-oriented.
vertical expansion of industrial chain model. "AnSome strength denim jean manufacturer of yarn
enterprise to do decathlon, in fact, there is awith other vendors to jointly develop a new
certain degree of difficulty, and we want to be amarket-oriented fiber fabrics, achieved good
single winner, each enterprise Zhizuo industrialresults. It can be said that this is a common
chain link, this link could not be more precise,"market-oriented win-win process.
which is the day Rainbow's development model.    Since 1979, China's first production plant
    Another individual champion - denim fabricsince its inception denim, denim fabric industry, the
industry, well-known enterprises, chairman of Landevelopment in the country for 30 years,
Yan Group, said Moribumi from the currententerprises have entered the product structure
situation, as a denim company do a good job isadjustment and industrial upgrading of the era,
the individual champion the need to strengthen RChina Cotton Textile Association deputy secretary
& D to develop new varieties. He believesgeneral Wang Keli said that in the financial
that China's denim industry, large capacity, but themoment of crisis, denim fabric industry, close
ability of independent R & D is not high.cooperation between the industrial chain can bring
Currently Lan Yan's annual investment in productmore profit to the enterprise space. As for the
R & D accounted for about 7% of sales,industry chain development of the industry driven
inputs and outputs allow Sheng overall satisfactionby the prospect of China Cotton Textile Industry
with the results yet, but he confessed that suchAssociation, Xu Ying give a definite answer: To
input is worthwhile.strengthen the industrial chain alliance, to meet a
    Do individual champion, but also solve thenew round of industrial chain cowboy spring.