History of Wrangler Jeans Brand

Wrangler is one of the three most popularwhich from now on no longer intertwined around
American jeans brands. And here is the story ofcowboy's legs while wearing. Besides the new
how this brand was born. It all stated in 1897customized jeans cloth turned out to be softer
when a 20-year-old young man called S.S. Hudsonthan traditional herringbone one. The jeans were
came to a small textile town of Greensboro,designed by a famous cowboy tailor Rodeo Ben -
North Carolina, to find a job. The first job offerBen Lichtenstein - and were for the next two
Mr. Hudson managed to find was sewing buttonsyears advertised for by American rodeo
on a factory for 25 cents a day. And in sevencelebrities like Jim Shoulders, Bill Pindermann and
years the factory went bankrupt. 1904 S.S.Frekless Brown. Three of them constantly
Hudson bought a couple of sewing machines,appeared wearing 13MWZ jeans model by
rented a room on the second floor of a groceryWrangler, which happened to be the best
shop and registered his own company under theadvertising campaign ever and the most
name of "Hudson Overall Co.".convincing argument for quality and originality.
The company turned out to be quite a successPeculiarities of these jeans were dictated by their
and 15 years after its establishment it opened thecowboy nature - they were meant for those
first jeans manufacturing factory. Railroad menwho ride a horse. Waist cut prevented a shirt
liked Hudson's creations to such extent, that theyfrom riding up and trouser legs were a bit longer
even presented him with a bell, which in course ofthan normal which prevented them from coming
time became blue because of small particles ofup as well. Triumphant progress of new
indigo color. S.S. Hudson was inspired and renamedtrademark started. 1974 custom tailored jeans by
his company, which was then called "Blue BellWrangler were recognized as official clothes of
Overall Co.". 1926 he sold a successfully running"Rodeo cowboys association" in the USA.
company to a textile manufacture "Big Ben" for aHowever, the brand didn't want to limit itself with
hatful of money - 585 thousand dollars.American market only. 1962 Blue Bell became the
Six years later the new owner of the companyfirst American clothes company to open a denim
presented new overalls "Super Big Ben Overalls",factory in Europe. Wrangler jeans become here
which would practically not shrink after washing.no less popular than in the USA: a year later
The overalls didn't lose their form and didn't"Newsweek" magazine calls European teenager "a
become shorter, which caused a sensation insurprise in Wrangler cover".
those days! It is not surprising that this event laidIn 1996 each fifth pair of jeans sold in the USA
a foundation for modern standards of textilewas manufactured by Wrangler. Today the brand
industry.exploits not only the cowboy theme, but also
1943 the company bought another firmWestern roots and tradition. Besides, nowadays
manufacturing overalls, "Casey Jones" togetherthe trademark manufactures a line of clothes for
with the rights for a rarely used trademarkhunters and sportsmen called "ProGear". A "W"
"Wrangler" (which means "rancher"). The idea wasletter embroidered on the back pockets has
to manufacture special cowboy trousersbecome to one of the most recognizable symbols
surpassing all competitors on the market.in the world. In Europe the brand is represented in
However, the conception was realized only in22 countries. In the same way as before
1947, the official year of Wrangler jeans creation.Wrangler embodies the spirit of explorers and
The breakthrough happened thanks to anotherpioneers, bright individuals, hardworking, free and
textile innovation - broken twill denim. Suchself-confident - the true values of Western
texture provided balanced structure of the fabric,civilization, like customized jeans.