| Investing is art can be an affordable way for | | | | produced prints, often of Mediterranean scenes |
| small business owners to increase and maintain | | | | and strew them on the walls for decoration. This |
| customers and client bases, plus reap the benefit | | | | approach lacks any originality, reveals nothing |
| of an investment that increases in value over | | | | about the competence of the professional and |
| time. Plus, there can even be a tax advantage as | | | | never enhances the bottom line of the company. |
| the art, or part of the purchase price can be | | | | Purchasing art to decorate an office can be a tax |
| deducted. | | | | deduction along with the furnishing of an office. |
| Many small business owners, especially | | | | Depending on the work and its value there are |
| professionals such as doctors, lawyers, dentists | | | | other possible tax advantages that can accrue |
| and insurance and financial advisors, advisors, | | | | from loaning work to shows or local museums. |
| brokers and agents have reaped the benefits of | | | | Consult your tax professional for more |
| displaying good investment quality fine art in their | | | | information. |
| offices and reception areas. | | | | Investment quality art has consistently kept pace |
| Investing in art does not need to cost the | | | | with the stock market and recently, due to the |
| thousands to millions of dollars that one reads | | | | international art market, begun to out pace it. |
| about in the news. One British dentist caused a | | | | Yes, that includes works by blue chip artists both |
| stir in the news himself when he first made | | | | living and deceased, but it also includes work by |
| ArtReview's annual list of 100 most important | | | | lesser known artists and art prints. Prints by |
| people in Contemporary Art. No one knew who | | | | artists who are selling in the best galleries, |
| this dentist was. Seems that he had traded | | | | emerging artists with new art theories and even |
| services for work by the then emerging YBAs (a | | | | those by well know artists of the past can be |
| specific group of young British artists) and his | | | | very affordable. |
| holdings, which included works by current | | | | Collecting art, attending local gallery openings, |
| megastars Damien Hirst and Tracey Emin. | | | | joining a local museum can also be a good way to |
| The works of those artists are now worth millions | | | | meet people, including potential clients, customers |
| - in pounds. The original cost to the dentist? His | | | | and business associates. Another way to locate |
| time and the fillings. | | | | artists is now over the Internet where there are |
| Recent studies have shown that products benefit | | | | social sites especially for artists, collectors and |
| with increased sales when marketed with fine art. | | | | those interested in art such as and There are |
| Professionals who display good fine art in their | | | | many art blogs by and for artists that will lead |
| places of business experience that their clients | | | | you to interesting artists. Artists, especially |
| and customers view them as having more | | | | emerging artists are usually open to bartering art |
| authenticity, authority and professionalism. | | | | for goods and services, such as the dental work |
| Restaurant owners know that art helps bring in | | | | mentioned above, which make collecting art as an |
| customers, not just decorating but real art. | | | | investment far more affordable and for a small |
| Many professionals go to the local large art and | | | | business person an investment with many |
| frame supply store. Pick up decorative mass | | | | benefits. |