Virtual World Art Breaks Real World Record

In yet another example of how online socialcommunication technology. Whereas in
communities are impacting our offline world, apre-internet times the scale of collaborative art
social networking website last week announcedinvariably came at the expense of detail and
the breaking of a decidedly real-world record.meaning, a framework now exists in which scale
Without a paint brush in sight, the largest piece ofand meaning can increase exponentially in parallel.
collaborative art has been assembled beneath theIn the case of the Fisher’s Masterpiece, each
art critics noses, using nothing more than thetiny section of the expanding nebulous artwork is
humble computer mouse and the creativity ofa miniature hand drawn image, which in turn is
over 25,000 willing doodlers.actually an ever changing movie that has captured
In the dim and not so distant past, such a feata moment in time when someone, somewhere,
would have presented huge logistical challenges.expressed themselves creatively. This
The previous world record for the largest numbercollaboration is telling us a story about its people,
of contributors to a single painting was set in theboth on an individual level and as a collective.
state of Texas, USA where a steady line ofThe potential for this kind of collaborative artwork
budding artists added their own blob of paint to ahas been spotted by others. The infinitely layered
canvas during a period spanning 3 years andgraffiti wall we know as Drawball (drawball.com),
seven months. The final image, tangible as it was,and Markus Weichselbaum’s brilliant global
was essentially nothing more than a giant paintmosaic theBroth (thebroth.com) both explore the
numbers, designed and lorded over by artist Jimconcept of mass participation in single artistic
Campbell.projects that become more complex and
Cue the internet revolution, birth of socialmeaningful over time.
networking and another artist with grand plans.As an art lover it is thrilling to feel moved by the
This time round however the discernibly more leftwork of hugely talented artists and thinkers. It is
wing project architect, Paul Fisher, is less inclinedequally thrilling to become an equal shareholder in a
to get his (or his participant’s) hand’spiece of collaborative artwork, where the
dirty. In laying out a vast digital canvas and somenot-so-talented can stand together to produce
structured democratic rules, his Million Masterpiecesomething of real meaning. I look forward to the
(millionmasterpiece.com) has taken on a life of itsday that the artistic establishment learn to applaud
own, breaking the record set by Jimthese collaborative masterpieces on a par with
Cambell’s monolith and creating somethingthe work of single individuals. It’s time to
with almost infinite interpretations.celebrate the art of the people, user generated
The work is an evolving triumph of moderncreativity is here to stay.