| A logo is the ever-present face of your company. | | | | how to present. After you are pleased with a |
| Words, type, colors and shapes -these attributes | | | | one-color concept, then produce it digitally. At this |
| help a logo to communicate a message to | | | | point you may not like to add any effect to |
| potential customers about what your company | | | | enhance your logo for web use. Eliminate any |
| does and how your company is different from | | | | effect that does not add value to your design. |
| the competition. | | | | 3. The Banner Logo |
| Many logos fail to communicate, which eventually | | | | A logo is not your web banner advertisement. |
| creates barriers to successful marketing and | | | | You are doing your company more harm than |
| advertising. For brand messaging, a company | | | | good by forcing your logo into a banner shape, |
| should have cohesive marketing approach of all | | | | especially if your logo is crammed to fit the entire |
| points - logo, website, brochures, advertising, | | | | rectangle. |
| promotions, etc. If something as seemingly small | | | | 4. The Text-Only Logo |
| as a logo lacks the communicative punch, you're | | | | These types of logos restrict the ability to |
| your company is surely missing a huge | | | | express your company's uniqueness. A large |
| opportunity to reach out to your customers. | | | | established company can pull off text-only logos |
| A poor quality logo suggests inferior products and | | | | with exorbitant marketing budgets. Test of your |
| it puts a bad impression in the minds of your | | | | logo's effectiveness by altering the letters and |
| customers. Find out if your logo is suffering from | | | | see if your logo is still recognizable. If not, then |
| any of the six common logo mistakes mentioned | | | | you need to seriously consider the visual element |
| below. If you can successfully avoid these | | | | of your logo. |
| common logo blunders, then you are on your way | | | | 5. Monogram |
| to a successful logo. | | | | Monograms (company initials) are very difficult to |
| 1. The Clipart Logo | | | | use effectively. It will take a long time to build |
| Many clipart images are widely distributed. Most of | | | | credibility with a monogram logo. Also, logos |
| us are familiar with the software providing the | | | | consisting of several overlapping letters generally |
| clipart and will instantly recognize your 'borrowed' | | | | do not do well, and very often they speak too |
| logo. This is one way to loose credibility of your | | | | little about your company and the products. |
| business. | | | | 6. The Complex Logo |
| 2. Special Effects Logo | | | | Logos with complex photos and layouts make |
| First, strip off all the special effects to get at the | | | | poor logos. If you insert any additional information, |
| heart of the design. A great logo should be able | | | | then it becomes an extra detail for your |
| to stand its ground in black and white, without | | | | customers to remember. A simple logo design |
| any effects. Draft your concept on paper first. | | | | with solid shades and minimal lines will definitely |
| Think about what to present before you decide | | | | have greater impact and memorability. |