| Color can have a profound impact on your | | | | color for a call-to-action. Red is cheerfulness, |
| prospective buyers. The wrong colors can | | | | excitement, and warmth. Pink is a soft version of |
| negatively impact your sales, while the right colors | | | | red. It is most associated with romance, calming |
| can trigger positive emotions motivating your | | | | affect; a feminine color. |
| visitors to buy from you. | | | | Blue - Confidence, travel, freedom, truth, |
| Color can affect how we feel and influence what | | | | professionalism, wealth and power. Also tranquility, |
| we think. In general, bright bold colors tend to stir | | | | dependable, acceptance, patience, understanding, |
| us up, while the softer pastel colors calm and | | | | cooperation, comfort, loyalty and security. It is |
| relax us. Responses to colors can vary by age, | | | | one of the most calming colors and is associated |
| gender and cultural background. | | | | with the sky and the sea, intelligence, |
| Colors will affect how a potential buyer reacts to | | | | reassurance, and trust. Blue has also been known |
| your ebook. Carefully select your color scheme | | | | to be an appetite suppressant, so it would not be |
| for your ebook cover. Here are some guidelines | | | | good for cookbooks or recipes but you can |
| to help you make good color choices. Bear in mind | | | | consider it for diet books. |
| that these are guidelines, and that there are no | | | | Green - Money, wealth, prosperity, calm, health, |
| hard and fast rules. Just use common sense. | | | | food, nature, hope, growth, freshness, soothing, |
| - Consider your audience. For example, if your | | | | sharing, and responsiveness. Green symbolizes |
| ebook primarily targets men, then you will want | | | | spring, renewal, and fertility. |
| to use strong, bold colors. If your target audience | | | | Orange - Health and vitality, autumn, youthfulness, |
| is women, then choose soft, pastel colors. If your | | | | fire, steadfastness, courage, confidence, |
| focus is on children, choose bright, vibrant colors. | | | | friendliness, cheerfulness, warmth, excitement and |
| - Choose colors that are appropriate for your | | | | energy. Has been known to stimulate the appetite. |
| book's topic. For example, green may work well | | | | Vibrant and warm, orange is associated with |
| for books about starting a home business, making | | | | autumn and the earth. |
| money, and reducing debt. | | | | Yellow - Light, purity, understanding, caution, |
| - Use colors that match or complement the color | | | | brightness, intelligence, joy, organization, Spring. |
| scheme of your web site. | | | | Yellow often represents sunshine, warmth, light, |
| - Keep the number of colors down to two or | | | | energy and happiness. |
| three, and no more. This does not include | | | | Purple - Dignity, sophistication, creativity, spirituality |
| photographs which can have a whole range of | | | | and mystery. Deep purple is associated with |
| colors. | | | | royalty and richness, while lavender is associated |
| - When using photographs on your ebook cover, | | | | with romance and nostalgia. |
| use colors that complement the primary color in | | | | Brown - Credibility, stability, the hearth, home, the |
| the picture. | | | | earth, wood, comfort and strength. Brown can be |
| - Make sure that all of the colors you use work | | | | used as a neutral or a warm color. |
| well together and do not clash. | | | | Black - Space, night, authority, dramatic, classy, |
| - Communicate your message with easy-to-read | | | | committed, serious, power, elegance, and |
| text. Use colors for your text that contrast with | | | | sophistication. |
| the background color so your text is readable. For | | | | White - Purity, peace, perfection, fresh, easy, |
| example, a dark font on a light background is | | | | cleanliness, goodness, and spirituality. Worth noting |
| easy to read. | | | | here, white represents life and marriage in |
| - Consider the mood you want to create. | | | | Western cultures, but it represents death and |
| Remember that emotions trigger sales. People | | | | sorrow in Eastern cultures. |
| buy what they want - not what they need. The | | | | Grey - A conservative color, symbolizing security, |
| list below will show you how colors can affect us | | | | maturity and reliability. |
| in different ways. | | | | Take advantage of the impact color can have on |
| Red - Action, energy, strength, passion, fire, heat, | | | | your ebook sales and choose colors that will |
| power, attention-getting. Can also mean love and | | | | create positive responses. |
| romance. A strong masculine color. Red is a good | | | | |