Do You need a sexy company logo or would a stinker be more effective?

The debate over how much of a companys largesame can be said for the previously unheard of
reserves of spending power should be spent withCillit Bang cleaning brand - design so off putting it
greedy, oafish design agencies rages on and is notmakes you want to punch yourself in the face
about to be resolved in this trite article, howeverand with the most ridiculous name imaginable but
we can suggest some alternatives to the usualhey whats happening, it's stuck in shoppers minds
company logo ideas and perhaps for once badand bingo like groaning zombies they've bought
could be the new good...or something.the product without actually realising what it is and
A company logo should make you stop and think...why they've just paid for it.
How many times have you heard your designWhen good logos turn bad or how to undesign a
manager or someone from the marketinglogo
advertising department going on about the needBuilt in obsolesence plays a big part in todays
for a clever logo or a design that 'thinks outsidequick turnaround world. In a similar way to
the box'? In marketing terms this is met by muchconsumable products like mobile phones and cd
consternation by people with any sense of realityplayers having built in components that only last a
and nodding agreement from the rest of theyear or so before needing to be replaced by the
clueless saps who pass off as the workforcelatest model, cheeky graphic designers and logo
these days. Thinking outside the box in this daydesigners have started to build in 'dated' fonts and
and age is what all your competitors are doing. Tostyles that will make the company logo you spent
move with the times we either have to think10,000 dollars on and proved a big hit at the time,
'over' the box or get on a retro trip and thinklook like a piece of bumfluff this time next year.
yourself back inside the box, now that everyoneSolution: Design it to be as bad as possible in the
has gone outside to think.first instance and the vague whims of the fashion
A company logo should stick in your minds eyecognescenti shall sooner rather than later
Continuing with our theme of going back to basicspronounce it a hit - meaning big time pay off for
in terms of logo design. The trend that isyou. So there you have it in a nutshell, don't listen
emerging and proving highly profitably in certainto your head when it says you are committing an
quarters is the 'so bad its good' theme. Easyjet,atrocious mistake in combining stripes and
Pot Noodle, Tango, Spam... I'm thinking off the toppolkadot patterns with some electric blue neon
of my head here but allthese brands oncefonts, listen to your greedy heart and think of
languished in obscurity and given a little bit of athose filthy bank notes that will soon be piled up in
trashy makeover have seen sales rocket. Theyour bank vault..