| These days, email addresses are abused. People | | | | to read. Do not create long emails. Be 'catchy' in |
| send unsolicited emails for all sorts of things from | | | | your style of writing and be straight to the point. |
| some illegal bank transactions to offers of clearly | | | | · Use simple and easy to understand English. |
| criminal scams. As a result of this huge abuse to | | | | Make sure that you are friendly in your emails and |
| the email system; it is now difficult to get | | | | continue to personalize the email. |
| legitimate business messages delivered. Internet | | | | · Write high quality emails with no grammar |
| Service Providers have taken radical actions to | | | | or spelling mistakes. |
| put in place strong spam filters. A lot of people | | | | · Be excited and passionate about what you |
| now have measures in their email systems where | | | | are offering in your email. If you expect the |
| some messages with some selected words or | | | | person who receives the email to buy what you |
| phrases are completely filtered out. | | | | are selling in your online business, you must give |
| All this means that in the first instance, you must | | | | them enough reason to want to buy. If you are |
| have an authentic way of creating your email list | | | | offering a product or service, highlight the benefits |
| for your online business. The only authentic way | | | | to be gained from the product/service. |
| to build your list of organic email address for your | | | | · Create urgency in your emails - let the |
| online business is through visitors signing up on | | | | person who receives your email know that they |
| your website, subscribing to your e-zine or | | | | need to act fast because time is of essence. |
| e-course or whatever you offer of your website. | | | | · Use action verbs as much you can. |
| Any allegations of spamming can get your | | | | · Have your contact details in your emails. |
| website shut down or you may face some | | | | This creates some confidence in the recipient and |
| penalties - it simply is just not worth it. | | | | also helps if they want to know more about what |
| Now that you have your list of organic emails, | | | | you offer in your online business. |
| how do you write emails that will get delivered, | | | | · Offer the option to unsubscribe at the end |
| opened, read and bring results for your online | | | | of your emails. |
| business? | | | | Now that you are good at writing effective |
| · Send emails only to people who have | | | | emails, it is important that you know the best |
| voluntarily requested information from you by | | | | ways and times to use the emails for maximum |
| subscribing on your website. | | | | effect. |
| · Personalize your emails by including the | | | | · Send emails to your list when you have |
| person's name in the subject line and body of | | | | new products/services/business opportunity on |
| email. | | | | offer. |
| · Your email subjects must be catchy and | | | | · You can also create some special price |
| interesting, and related to what is in the body of | | | | discounts on your current products and services, |
| your email. | | | | and send an email to your list with this offer. |
| · Do not send your emails with attachments | | | | · You can also send emails for the purposes |
| - these are normally viewed with suspicion fir | | | | of keeping in touch with them. You may not be |
| viruses. | | | | offering anything specific, but you can send an |
| · Do not use all caps in your emails no | | | | article or free e-book which you think they will |
| matter how much you want to attract the | | | | enjoy reading. Your list will appreciate this and this |
| recipient's attention. | | | | will further build their trust in you. |
| · Avoid using words that are associated with | | | | · Contact your list with any special event |
| scams; namely 'free', 'make quick money' etc. | | | | offers, special product launch or holiday specials. |
| After you have made sure that your emails | | | | Your list appreciates a bargain, so offer that to |
| messages can be delivered and opened, what can | | | | them when you have some. |
| you do to ensure that your emails will be read | | | | A lot of internet marketers make a lot of money |
| and an action taken, and bring some results for | | | | with their lists. By writing effective emails as |
| your online business? How can you write | | | | outlined above, you can start to make some |
| compelling emails? | | | | money from your list too, and make your online |
| · Format your emails so that they are easy | | | | business a success. |