| These days, email addresses are abused. | | | | |
| People send unsolicited emails for all sorts | | | | · Use simple and easy to understand |
| of things from some illegal bank transactions | | | | English. Make sure that you are friendly in |
| to offers of clearly criminal scams. As a | | | | your emails and continue to personalize the |
| result of this huge abuse to the email | | | | email. |
| system; it is now difficult to get legitimate | | | | |
| business messages delivered. Internet Service | | | | · Write high quality emails with no |
| Providers have taken radical actions to put | | | | grammar or spelling mistakes. |
| in place strong spam filters. A lot of people | | | | |
| now have measures in their email systems | | | | · Be excited and passionate about what you |
| where some messages with some selected words | | | | are offering in your email. If you expect the |
| or phrases are completely filtered out. | | | | person who receives the email to buy what you |
| | | | are selling in your online business, you must |
| All this means that in the first instance, | | | | give them enough reason to want to buy. If |
| you must have an authentic way of creating | | | | you are offering a product or service, |
| your email list for your online business. The | | | | highlight the benefits to be gained from the |
| only authentic way to build your list of | | | | product/service. |
| organic email address for your online | | | | |
| business is through visitors signing up on | | | | · Create urgency in your emails - let the |
| your website, subscribing to your e-zine or | | | | person who receives your email know that they |
| e-course or whatever you offer of your | | | | need to act fast because time is of essence. |
| website. Any allegations of spamming can get | | | | |
| your website shut down or you may face some | | | | · Use action verbs as much you can. |
| penalties - it simply is just not worth it. | | | | |
| | | | · Have your contact details in your |
| Now that you have your list of organic | | | | emails. This creates some confidence in the |
| emails, how do you write emails that will get | | | | recipient and also helps if they want to know |
| delivered, opened, read and bring results for | | | | more about what you offer in your online |
| your online business? | | | | business. |
| | | | |
| · Send emails only to people who have | | | | · Offer the option to unsubscribe at the |
| voluntarily requested information from you by | | | | end of your emails. |
| subscribing on your website. | | | | |
| | | | Now that you are good at writing effective |
| · Personalize your emails by including the | | | | emails, it is important that you know the |
| person's name in the subject line and body of | | | | best ways and times to use the emails for |
| email. | | | | maximum effect. |
| | | | |
| · Your email subjects must be catchy and | | | | · Send emails to your list when you have |
| interesting, and related to what is in the | | | | new products/services/business opportunity on |
| body of your email. | | | | offer. |
| | | | |
| · Do not send your emails with attachments | | | | · You can also create some special price |
| - these are normally viewed with suspicion | | | | discounts on your current products and |
| fir viruses. | | | | services, and send an email to your list with |
| | | | this offer. |
| · Do not use all caps in your emails no | | | | |
| matter how much you want to attract the | | | | · You can also send emails for the |
| recipient's attention. | | | | purposes of keeping in touch with them. You |
| | | | may not be offering anything specific, but |
| · Avoid using words that are associated | | | | you can send an article or free e-book which |
| with scams; namely 'free', 'make quick money' | | | | you think they will enjoy reading. Your list |
| etc. | | | | will appreciate this and this will further |
| | | | build their trust in you. |
| After you have made sure that your emails | | | | |
| messages can be delivered and opened, what | | | | · Contact your list with any special event |
| can you do to ensure that your emails will be | | | | offers, special product launch or holiday |
| read and an action taken, and bring some | | | | specials. Your list appreciates a bargain, so |
| results for your online business? How can you | | | | offer that to them when you have some. |
| write compelling emails? | | | | |
| | | | A lot of internet marketers make a lot of |
| · Format your emails so that they are easy | | | | money with their lists. By writing effective |
| to read. Do not create long emails. Be | | | | emails as outlined above, you can start to |
| 'catchy' in your style of writing and be | | | | make some money from your list too, and make |
| straight to the point. | | | | your online business a success. |