| Have you ever wished that you could make your | | | | expression of emotion, and CD labels should give |
| own car? You know, have a little factory set up | | | | people a visual idea that represents the content |
| in the back yard next to the storage shed where | | | | of your music. Plus, if you are like me and a lot of |
| you could just create the cars of your dreams? | | | | other people, you read the CD labels and love it |
| Well, for decades, people have longed to make | | | | when they come with little stories, or even just |
| their own albums, CDs, or whatever format they | | | | the lyrics printed on them. (I mean, honestly now |
| happen to take at the time. The only problem | | | | - how many times have you had to check for CD |
| was, of course, having the equipment necessary | | | | labels with lyrics, because you heard a great song, |
| to create your own CDs. But now, thanks to | | | | but can't understand a word?) |
| dramatic improvements in pricing and technology, | | | | Well, what exactly do I need to put CD labels on |
| people can in fact create and distribute their own | | | | with? |
| CDs, without bothering with the hassles and | | | | Ding, ding, ding...we have a winner! Great question |
| contracts associated with signing with a record | | | | friend, and I am so glad you asked. What is |
| label. Of course, just like CDs made in the big | | | | needed to put CD labels on properly? A CD label |
| factories, CD labels are an important part of the | | | | applicator is what you are looking for, and there |
| process - if you hope to fashion a respectable | | | | are several different brands on the market today. |
| image for yourself and your label. | | | | You are just teasing me now...tell me more!! |
| Oh come on now...no one really cares about the | | | | The most logical reason for using a CD label |
| labels and packaging-the music is all that really | | | | applicator is to make sure that the label is |
| matters! | | | | centered on the CD. If it is not, you are going to |
| Yes, dream that little dream, my child... Packaging | | | | have some very, very irritated fans out there! |
| is a critical part of the entire business process - | | | | When CD labels are not properly centered, they |
| whether you are selling beer or peanuts. It is the | | | | can cause the CD to be unbalanced. The |
| visual presentation that first draws us to any new | | | | best-case scenario is that your improperly |
| product, just as it is physical attraction the first | | | | mounted CD labels will cause the CD to become |
| piques our interest in a lover. And yes, the | | | | scratched and wear out before its time. Things |
| packaging may have nothing at all to do with the | | | | can really get ugly if those poorly mounted CD |
| actual product - just as looks can be very | | | | labels cause the disc to spin into the digital reader, |
| deceiving. Still, there are thousands of products | | | | and damage your player. |
| whose packaging costs more than the item | | | | Also, most CD label applicator units come with |
| packaged. Without proper packaging and a | | | | software that will help you design and create your |
| professional presentation, the best idea, product, | | | | CD booklets, tray cards, and labels. With some |
| or CD on the planet will likely go unnoticed. | | | | patience, and a little imagination, you can be |
| But a person is going to look at CD labels for two | | | | creating CD labels that will rival those produced by |
| seconds and then push play...why waste money | | | | the "Big Boys". Besides, you don't want to spend |
| on the label? | | | | all that time and energy creating a great CD, only |
| You make a very logical case - but that is | | | | to package it as some low-grade product - do |
| precisely the point! People do not buy things | | | | you? I didn't think so. Invest a little time, money, |
| because of logic; they buy things to satisfy an | | | | and effort into creating quality CD labels - you'll be |
| emotional need or craving. Plus, music is an | | | | glad you did. |