| Vietnamese modern art is a rising force in the | | | | Vietnamese art has become a center of |
| world of fine arts. And Vietnamese art galleries | | | | attraction. Indeed, Vietnamese art works in the |
| have played, and are still playing, a major role in | | | | last decade have been increasingly sought after |
| this new surge of international enthusiasm around | | | | by foreign collectors and art lovers. Exhibitions of |
| Vietnamese art. Let's take a closer look at the | | | | contemporary Vietnamese art are being organized |
| immense contribution of Vietnamese art galleries | | | | in Hong Kong, Singapore, Japan, Australia, France, |
| to the widespread popularity of Vietnamese | | | | Germany, Great Britain, Belgium, Switzerland, |
| modern art. | | | | Sweden, Norway, Denmark, Holland, USA, |
| The genesis of the current popularity of | | | | Argentina and more. |
| Vietnamese art can be traced back to the | | | | A Vietnamese art gallery is probably the best |
| beginning of the last decade of the last century. It | | | | place to get acquainted with this new école. |
| is during this time that Vietnamese art in general | | | | In most parts of the art world, the life of an |
| and contemporary Vietnamese art in particular | | | | artist tends to revolve around art galleries. |
| have started to emerge from a state of virtually | | | | Vietnamese art galleries are no exception. |
| no recognition and anonymity to have its say on | | | | Recognition comes easy for an artist if he or she |
| the world's art scene. For long, scholars and | | | | succeeds in displaying a work in a reputed gallery. |
| researchers from the Occident were prone to | | | | This simple philosophy has led to the fervent |
| dismiss Vietnamese culture as a wan replica of | | | | populating of many Vietnamese art galleries with |
| Chinese or a mishmash of French-Chinese-Indian | | | | the best samples from one's repertoire. |
| cultures. That Vietnam owes much to those great | | | | The owner of a reputed Vietnamese art gallery |
| civilizations is undeniable, but it in no way means | | | | often plays a significant role in launching and |
| that Vietnamese culture is a mere product of | | | | promoting artists. He may weave engrossing, |
| mimicry. It is safe to say that what has enabled | | | | mostly fictional but sometimes true stories around |
| Vietnam to survive as a nation through an | | | | them. Seasoned art lovers, however, will usually |
| aggregate thousand-odd years of foreign | | | | look past the hype, negotiate hard and |
| domination is that she has known how to digest | | | | sometimes get very good prices by going directly |
| foreign influences and incorporate their | | | | to the artists. |
| quintessence into her own culture. | | | | One can easily conclude that art is big business in |
| It is not surprising then that Vietnamese modern | | | | Vietnam. Fine Arts have found an all new |
| art today exhibits a happy knack of mixing | | | | commercial lease of life. Vietnamese art gallery |
| Western techniques with a rich traditional | | | | owners today talk of selling individual works for |
| sensibility. Thematically, Vietnamese modern art | | | | tens of thousands of dollars, and some are |
| has stayed close to the nation's tradition and | | | | financing frequent trips to the United States, |
| cultural heritage, drawing inspiration from local | | | | Europe, and Asian cities such as Hong Kong, |
| festivals, age-old traditions, peasant life and other | | | | Singapore and Tokyo. Paintings that sold for less |
| local variety. In these days, when people are | | | | than $50 even ten years ago, are now fetching |
| speaking of an identity crisis in Asian art, | | | | more than $50,000. |